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Sunday, May 22, 2011

Get yer pitch forks! It's time for the 2nd American Revolution!


"I don't know what they charged for the beer — two jugs for one goat? — but I can't imagine it cost more than we're paying today, when the average prices for a case are $20.34 at the supermarket and $19.92 at a convenience store, up 3 percent and 2.3 percent respectively from a year ago.

For a couple of years, I mostly kept my mouth shut as my bottled buddies crept up in price, though I sometimes moaned to the cashier even as I passed her my credit card. But once a case crossed that $20 threshold, something snapped. I started to feel wronged, and resentful. More constructively, I began to wonder why my brew was getting more expensive. Turns out, a lot goes into the answer."

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